In part one I discussed the Membership Marketing Funnel and the concept of, “Do The Do.”
In part 2 I’m going to talk about a mistake that many non-profits make once they get a member to the REGULAR state of the funnel.
If you recall, the Membership Marketing Funnel contained 9 phases. The goal section consisted of 3 phases, each of which can be considered a success with regard to recruitment. Those were REGULAR, ADVOCATE, and RESPONSIBILITY. We didn’t talk much about the 9th phase, because it has it’s own discussion.
And here, we’re going to discuss it.